Marketing People, Places and Potential Throughout Spain
Adili is the Swahili word for 'ethical and just'. As a company Adili believes that it is possible for fashion to be both stylish and made in an ethical and just way; in a way that gives rather than takes from people and the planet; in a way that upholds the dignity of those along the supply chain. There are organisations, initiatives and companies showing that trade can be done differently, that working in fashion can have dignity, can respect the world around us and can be a way for individuals and communities to trade their way out of poverty, to save fast-disappearing skills, to gain new ones and to have the resources to educate their children... Some brands trade fairly and directly with producers while others have a focus on the environmental cost of growing and producing fibre and fabric. Some brands achieve both these objectives and many aspire to. Adili showcases these pioneering brands which are tackling head on one or more of the ethical issues involved in fashion production.